Privacy policy

We are the first platform to bring a network of pharmacies online in the UK. All our pharmacy subscribers are registered with the General Pharmaceutical Council. We respect your right to privacy and are committed to providing clear and honest information to explain how we use the information you give us.

We understand that legal documents such as privacy policies can be difficult to understand. For that reason, we have provided this short overview of the policy to highlight the main points that you should know about.

The key principles of our privacy policy are as follows:

  • We will use your personal information to allow us to provide the services you ask us for.
  • We will only share your information with other companies if this is necessary to provide our service to you (for example, to deliver orders we will need to share your address with a postal/delivery service).
  • share the minimum amount of information for the relevant purpose. Those we share your information with are not allowed to use it to try to sell their own services to you.
  • We will not sell your information to anyone for any reason.
  • We will only send you information about our own products and services and those of group companies and selected partners if you have given us permission to. Bear in mind that if you choose not to receive this information, you may miss out on offers and deals.
  • In some instances (for example, health consumers using our video consultation), we will need to collect sensitive information about your health – such as existing health conditions or prescribed medication. The law and NHS regulations set out how we can record and use this sensitive information.

PlatPharma is the trading name of Medicine Avenue Ltd. We (also referred to as ‘us’), run our website at and provide pharmacy subscribers a platform and access to offer online pharmacy advice to patients and health consumers.

You can contact us on

Tel: 020-87437850


This privacy policy sets out:

Our commitment to respecting and protecting the privacy of people who use our website and our services and how we collect and use your personal information.

Please read this privacy policy carefully. By using our website and services you are confirming that you agree to the terms of this privacy policy. If you do not agree to this privacy policy, do not use our website or services.

We may from time to time make changes to this privacy policy. We will set out any important changes at the end of the latest version of the privacy policy. If there are substantial changes, we will also explain the changes in the summary at the start of this policy. You should check this privacy policy regularly to see if there have been any changes.

If you have any questions about this privacy policy, you can phone us on 020-87437850 or email us at

All our pharmacy subscribers are registered under the Data Protection Act.

What personal information we collect and how we use it
providing you with goods and services

We collect personal information from you in several ways, mainly when you buy goods or services and from the way you use our website. This personal information will include your name, postal address, email address and phone numbers. We will use this personal information to help us meet your order, deliver the goods and services to you and to give you the information you need to track your order.

In some cases, for example if you are asking for health advice , we will ask you for extra information to make sure that our pharmacists can make an informed decision.This will mean collecting information about your health, including medical information.

Getting to know you better

We will collect and store details of all the products we supply to you. We also collect information about our customers and prospective customers from other organisations, such as marketing agencies. We use this information to help us build a profile of our customers and prospective customers.

We will use this information, as well as the other information we collect about you, to improve the quality of our website and services, as well as improving the personal information we hold about you. This helps us to build a profile of you, so we can send you marketing messages that should be relevant to you (unless you have told us that you do not to want to receive marketing from us). We will also put this information (which does not identify you) with other information so that we can use all the information we have to help us understand our customers and prospective customers better, including helping to predict which of our products and services may be of interest to them. We may share your personal information with our marketing service providers to help us identify prospective customers.

Please note that we will only send you marketing information about our own products and services and those of our group companies and selected partners, if you have given us permission to do so (you have to tell us if you want us to send you marketing information). We will not sell your information to anyone else, for any reason.

Our service providers

Sometimes we use other organisations (service providers) to help us provide our services and improve them, including:

  • delivering your orders and providing emails or texts so you can track your order
  • sending letters and marketing material
  • carrying out market research
  • helping us to analyse anonymous information about customers.

Where we need to share information with our service providers, we give them only the minimum amount they need to provide services to us and you. Those we share your information with are not allowed to use it to try to sell their own services to you.

When using our website

We may collect information about you as you are using our website, such as information about your browser, which areas of our website you visit and what links you click on. We may use the information we collect about you, after making it anonymous, to create statistics which we then share with others including ad networks, search engines and providers of analysis services.

All the personal information we collect about you is stored by us or by our service providers on our behalf.


Our website uses cookies to distinguish you from other users of our website. This improves your experience of browsing our website and allows us to improve our website. For detailed information on the cookies we use and what we use them for, see our Cookie policy.


We would like to get in touch with you, by post, email and text message, about products and services which we, our group companies and selected partners provide and think you would be interested in, and to let you know about relevant offers and news. We will only do this if you have given us permission (you must tell us if you want to receive this information). If you no longer want to receive marketing information through a particular channel, or receive any marketing at all, you can change your mind at any time. You can change your preferences by logging into ‘Your Account’ or visiting You can also unsubscribe from further emails by clicking on the unsubscribe link at the end of every email we send you.

Giving information to third parties

As well as sharing your information with our group companies and giving our service providers information to help us provide our products and services to you, we may give your personal information to others (third parties) in the following circumstances.

  • If we are selling or buying any business or assets, in which case we may give your personal information to the prospective seller or buyer of such business or asset.
  • If we, or most of our assets, are taken over by a third party (as your personal information may be one of those assets).
  • If we have to provide or share your personal information in order to:
  • meet any legal obligation or a request from a court or the police;
  • enforce or apply our terms of use and other agreements; or
  • protect the rights, property, or safety of us, our customers or others.

This may involve sharing information for the purposes of preventing fraud, carrying out identity and age-related checks, and reducing credit risks.

Our website may contain links to third parties’ websites. We are not responsible for the privacy practices or content of those websites. This privacy policy applies only to personal information we collect from you through our website or in our dealings with you. We recommend that you check the privacy and security policies of every website you visit.


The security of your personal information is very important to us, and we take all appropriate security measures (including physical, electronic and procedural measures) to help protect it from being seen or shared by people or organisations not authorized to receive it. When sending your personal information to a third party to provide goods or services you have ordered through our website, we will use reasonable ways of keeping your personal information secure. Despite this commitment, we will not be liable if information transmitted over the internet is revealed, altered or misused.

You can ask us in writing for a copy of all the personal information we hold about you. We must respond to your request within 40 days. There may be a charge to have a printed copy of the information.

You will need to give enough information for our pharmacy staff to identify you (for example, your full name, address and date of birth). You will need to provide ID (for example, your passport, full driving licence or credit card or debit card) before any information is released to you.

If you think any information we hold about you is incorrect, please let us know.

If you have any questions, contact us by visiting our website

PlatPharma data protection policy (GDPR)

We will abide by all data protection laws. We will collect personal data such as name, postal address, email address and any other necessary details to fulfil your order. We will only contact you if there is a problem or issue with your placed order or if you have agreed to receive our marketing material. We will also collect non- personal data which we will use for statistical purposes. This is to help us better understand customer patterns and to help us serve our customer needs on this website in the future.

Examples of this non-personal data include browser details, demographic data and statistics. Data will be collected by monitoring Internet Protocol (IP) addresses. This gives us details about your Internet Service Provider, and not you as an individual. As with many online businesses, we may also use an external statistics provider to analyse trends on this website, or we may use our own servers to provide the necessary information.

External links

We cannot be held responsible for the contents of an external website if you leave our website via a hyperlink to a different website (external link).

Non-personal data usage

We may use non-personal data (such as statistics and demographics) when giving information on the website.

Sale of business

We reserve the right to pass on all personal data if the business is sold to a third party.

Transaction security and privacy policy

PlatPharma, through its websites will not divulge any information received from consumers to anyone. We will not rent, sell or give your name or credit card information or purchase history to any other company, agency or individual. Our customers' security is paramount. We support the Internet standard of Secure Socket Layers or SSL to ensure that the transmission of your sensitive information cannot be intercepted or decoded. We use bank-level security and encryption to ensure safe transactions.

Your web browser will display these visual clues to reassure you that your information is being transferred securely over our servers.

We do not store entire credit/debit card details on our site, servers or in any facility operated by us. We may, however, store partial credit/debit card details (card type, expiry date, and no more than 3 digits from the card number) to enable us to identify and update the credit/debit card details used for payment processing. These details are not retained or stored on our servers after you have completed a transaction, and cannot be intercepted by any third party during the order process.

We may collect credit card details and billing addresses to process payments for the use of the service. These credit/debit card details are securely transmitted to a secure, selected and safe third party (a payment gateway) for the sole purpose of processing such payments. Our payment gateway is responsible for securely storing such credit/debit card details and for limiting their access to authorized users.

Furthermore, all customer data stored on our secure servers at PlatPharma is encrypted and employees' access to such data is restricted. PlatPharma employs physical barriers and security to prevent access to confidential information.


By using our website and its individual pages, you agree we can set and use cookies. These cookies will not be used for personal identification but rather to improve your browsing experience and act as fundamental parts of the system.


This privacy policy applies to all our websites and any other site/page which is owned/maintained by PlatPharma.

Changes & Modification

If our policy changes, we will amend this website and privacy policy accordingly, PlatPharma reserves the right to add, delete, or modify any provision of this Policy at any time without notice.